Google PageSpeed score
Case 01 · Health & wellness
From fragmented to focused.
A complete redesign for an established Central London massage practice—uniting a new identity, clearer treatment content and a faster route to booking.
The outcome
A calmer experience with a stronger commercial result.
The new website replaced a slow, widget-heavy WordPress build with a coherent static experience shaped around trust, clarity and booking.
Reported increase in bookings and enquiries
Make a broad practice feel simple.
Years of additions had left the previous WordPress website segmented across multiple widgets, with a performance score of 82. The practice needed a clearer structure for a large range of treatments without losing depth or credibility.
Clinical confidence without a clinical feeling.
We built the identity and interface around deep blue, open space and editorial typography. Treatment photography brings warmth, while clear hierarchy helps visitors understand the offer and reach booking quickly.
One connected system, from search to session.
The completed Astro website brings service discovery, practitioner profiles, prices, reviews, booking and detailed educational content into one responsive system, delivered globally through Cloudflare Pages.
Treatment architecture
Depth when it matters. Clarity everywhere else.
Overview pages help visitors compare treatments quickly. Dedicated pages then explain the method, suitability and expected experience in enough detail to build confidence before booking.
Mobile experience
Every decision held together on the smallest screen.
Navigation, treatment selection, therapist choice and pricing remain easy to understand without compressing the personality out of the design.
What was delivered
One system, built across the complete client journey.
01Brand identity and updated logo
02Information architecture
03Responsive UI/UX design
04Astro development
05Technical SEO foundations
06Cloudflare Pages deployment
Explore the result
See the complete website in motion.
Visit the live Massage Practice website, or tell us what needs to become clearer, faster or more distinctive in your own business.