Client project brief — Depth Digital

01 · Project details

First, the essentials.

Tell us who is involved, what kind of website we are planning, and any practical boundaries we should know from the start.

What are we creating? Required

New websiteStarting from a blank page Website redesignReplacing or improving an existing site Online shopProducts, payments or subscriptions Landing pageA focused campaign or offer Website expansionNew pages or functionality Please advise meWe will recommend the right scope

Business or brand name * Project name or working title Project reference Generated automatically so the brief can be identified without private contact details. Your name * Reply email * Used only to reply to this brief. It is separate from the address that sends your continuation link, and it is not published anywhere. Existing website or domain, if known

Is there an existing website?

Yes No One is in progress

Ideal launch date or timeframe Approximate project budget Is the date linked to a launch, event, campaign or other fixed deadline? Which role or group will approve the design and final content?

02 · Business overview

Help us understand the business.

Write naturally. We will shape the information later; at this stage, clarity matters more than polished copy.

In one sentence, what does the business do? * Imagine explaining it to someone who has never heard of you. Tell us more about the business, its story and how it has developed

Industry or sector How long has the business operated? Business location Geographical area served Business stage How does the business mainly earn revenue? Languages used with clients or needed on the website Are any significant business changes planned in the next 12–24 months?

Already explained on your current website?Paste the most relevant About or business page and we can use it as a source.

Business information page

03 · Positioning & audience

What should people understand about you?

This helps us create the right message, tone and visual position—not simply a website that looks attractive.

What is the business’s philosophy or approach? What do you do differently from competitors? Why do clients choose you, recommend you or return?

Which strengths should the website emphasise?

Choose all that apply.

Experience Education & qualifications Specialist expertise Personal approach Convenience Results Value Please advise me

Who are your ideal clients? * What problem, need or desire brings them to you? What might prevent them from choosing, booking or buying? What questions do prospective clients ask most often? Main competitors or alternatives Anything competitors do well—or anything you want to avoid copying?

Existing positioning or audience informationIf this is already described online, pass us the relevant page.

Relevant existing page

04 · Goals & visitor journey

What must the website achieve?

We will use these answers to prioritise content and guide visitors towards the most valuable next step.

What is the website’s main purpose? Required

Generate enquiriesBring in qualified leads Drive bookingsMove visitors to an appointment Sell onlineProducts, services or subscriptions Build credibilityExplain expertise and earn trust Provide informationMake essential details easy to find Please advise meHelp us define the priority

What should visitors be able to do?

What is the single most important action visitors should take? * Is there a useful secondary action? Describe the ideal visitor journey What would make the website successful six months after launch? Which business or customer problems should the new website solve?

05 · Pages & structure

What does the website need to contain?

Choose the pages you expect. We will refine the final structure and recommend combining or separating content where useful.

Select the pages you expect to need

Other pages, sections or campaign landing pages What information must be prominent on the homepage? Are there any pages that should be private, password-protected or available only to clients? Any navigation or content-organisation preferences?

Useful existing structurePass us a page or sitemap link if parts of the current structure should guide the new website.

Existing structure or sitemap link

06 · Services & products

Describe what customers can choose.

Add each principal service or product separately. Start with the most important; you can add more blocks as needed.

What do you offer?

Services Products Both Other

Offer details

Services or products

Service or product 1

Name Price or price range Short description Duration, quantity or format Direct booking or purchase link Who it is for, key benefits, or anything else we should explain

Packages, memberships or bundles Offers, discounts or gift vouchers How should pricing be presented?

Services already listed online?Paste the relevant services, treatments, products or pricing page instead of repeating everything.

Services or pricing page

07 · Owner & team

Introduce the people behind the work.

Only provide information that you want displayed publicly on your website.

How is the business structured?

Single practitioner / founder Small team Larger team Network / associates

Profile details

People to feature

Person 1

Name Role or title Short biography Experience, education, qualifications and specialist expertise Professional photograph available? Professional profile link

Professional memberships, awards, accreditations or certificates to feature How prominently should the owner or team appear?

Profiles already published?Pass us the relevant owner, About or team page and we can work from it.

Owner or team page

08 · Contact, booking & locations

How should clients reach you?

Only provide information that you want displayed publicly on your website.

Public business email Public telephone number Opening or response hours Preferred customer contact method Social media and relevant profile links

Do clients book appointments or sessions?

Yes No Maybe / please advise

Where are services delivered?

At a location At the client Online Delivery / post

Location details

Places to feature

Location 1

Public address or location name Opening hours at this location Map link Parking, public transport, access or arrival information

Contact details already online?Pass us the current contact, booking or location page.

Contact or booking page

09 · Functionality & integrations

What should the website do?

Select what seems relevant. We will confirm what is genuinely useful and avoid unnecessary complexity.

Functions or integrations you may need

Other systems the website must connect to Describe any client login, member area, portal or protected content

Will the website take payments or sell online?

Yes No Maybe / please advise

10 · Content & materials

What can we work with?

A single shared folder is the easiest way to supply files. You can also pass us links to relevant information on the current website.

Who will prepare the website text?

We will supply itFinal, approved copy from the business Copywriting neededWe need help writing the content CollaborativeA mixture of existing material and support

Which materials already exist?

Shared folder link Set the folder so anyone with the link can view it, or invite us separately. What still needs to be written, photographed, designed or collected? Reviews or testimonials you have permission to publish Any image licences, credits or usage restrictions we must know about? Who will review and approve the website content? When can the essential content and materials be supplied?

Use content already on the websitePass us the most useful existing content and reviews pages.

Existing content page Reviews or testimonials page

11 · Brand & visual direction

How should the website feel?

Specific references are useful, but you do not need to make design decisions for us. We will translate your preferences into a coherent direction.

Current branding

Complete identity Logo & some colours Needs refinement No branding yet

Choose words that describe the preferred style

Preferred primary brand colour Tap the colour square or enter a hex code.

Secondary or accent colour Use this for buttons, highlights or supporting details.

Preferred neutral or background colour This may be white, cream, pale grey, charcoal or another neutral.

Colours that should not be used Preferred fonts, if any Logo requirements or restrictions Two or three example websites Websites, styles or design choices you dislike Preferred use of photography, illustration or graphics How flexible can we be with the existing brand? How should visitors feel when they use the website?

Existing brand examplesPass us a current website or page that shows the colours and visual identity to retain.

Current brand or style page

12 · Existing website & migration

What should we keep, improve or move?

These details help us protect useful content, search visibility and existing services during the transition.

Existing website address Current platform or website system What currently works well? What is not working, or what frustrates you? Which content, pages or functions must be retained? Which content should be removed or rewritten? Are there important page addresses, search rankings or inbound links we must preserve? Does the current domain also provide business email? Anything else that makes migration sensitive?

13 · Search, marketing & analytics

How should people discover and measure the website?

You do not need an SEO plan already. Share what you know and choose “Please advise me” where you want recommendations.

How important is search visibility?

Services, products or search phrases to target Locations to target in search Google Business Profile Current analytics or tracking Marketing channels currently used or planned Email marketing provider or mailing list Tracking or advertising integrations needed What enquiries, conversions or events should be measured?

14 · Domain, hosting & compliance

The practical foundations.

Tell us what already exists and flag any legal, privacy or accessibility obligations specific to your business.

Domain name status Domain name or preferred domain Domain registrar, if known Current hosting provider, if any Business email or other services connected to the domain

Legal or policy content already available

Privacy policy Cookie policy Terms & conditions Returns / cancellation Accessibility statement None yet Please advise me

Does the business operate in a regulated industry or require specific disclaimers? Will the website collect sensitive or special-category personal information? Consent, age, accessibility or data-retention requirements Who will supply or approve legal wording?

Existing policies or compliance informationPass us the relevant legal, privacy, accessibility or disclaimer page.

Existing legal or policy page

15 · Project working arrangements

How should we work towards launch?

Clear ownership and feedback keep the project moving. This also helps us plan what happens after the website goes live.

Other people who should contribute or review Preferred feedback process Typical availability for reviews and approvals Anything that could delay content or decisions? Who will update the website after launch? Training or handover needed? Ongoing support preference Important launch tasks What might the website need in the next 12–24 months? Anything else we should know before designing the website?

I have reviewed the information provided.It is accurate to the best of my knowledge and suitable for project planning. I have permission to use the materials I supply.This includes photographs, logos, testimonials, copy and other third-party content.

Final review

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